Demand Generation Fundamentals: Developing Models and Projections
Confidently set realistic growth goals and define marketing budgets This is Part 2 of a 5-part blog series on the five key steps to implementing a demand generation system. This blog series includes excerpts from a guide we wrote called: “Stop Driving Leads, Start Driving Revenue: A Practical Guide” which you can download here. Step Two: Model to Understand Your Business from a Sales Perspective Understanding the composition of how your business currently generates sales is incredibly valuable. The insight…